Election terminology

  • Big data

    Software that enables the rapid collection, analysis, and conclusion of a large volume of information and data related to a specific event or activity.

     

  • Pressing issues

    (exist both before and after the elections) – are problems in society that are urgent and awaiting resolution, affecting everyone. It is worth noting that discussing these issues and ways to solve them should be the main content of election programs and messages.

  • Image

    The candidate's persona formed in the public mind, characterized by stereotypical traits and emotional nature.

     

  • Imageology

    A science dedicated to the study of image, focusing on the creation and alteration of an image based on goals and objectives, and the modern technology of preparing a candidate for the election process.

     

  • Image-maker

    A specialist in creating an individual's image aimed at enhancing their reputation, influence, and popularity within a target audience through strategic and effective technologies.

     

  • Image formation mechanisms

    The process of creating a new image (personification) of an individual (candidate) by enhancing them with characteristics that are not inherently theirs.

  • Image formation strategy

    A set of systematic measures aimed at developing and maintaining a political image.

     

  • Influencers

    Individuals who possess influence and authority through social media due to their knowledge, status, or the size of their audience, and who can impact their audience's decision-making.